The Project
The Halal Guys, the world-famous street food cart turned international restaurant concept and legendary street artist Risk, are teaming up to create a series of one of a kind, exclusive apparel items for the most loyal members of The Halal Guys rewards program. The limited-edition pieces will be offered through an invitation-only email campaign.
The Halal Guys
The Halal Guys began in 1990 as a hot dog cart on the streets of New York City. Their entrepreneurial founders quickly recognized the need for a quick, inexpensive Halal meal amongst the cab-driving community of the city. After some quick updates to their cart and recipe testing they developed the menu that would come to define New York City street food. They have since grown into an international restaurant concept with more than 50 locations currently open and another 300+ sold for development. However, the streets of New York City, their roots, have remained integral to the brand’s identity…leading them to this partnership with a fellow legend of the streets, world renowned street artist Risk.
Risk
Kelly Graval, the multi-talented Fine Artist, Illustrator, and Graffiti artist known as RISK, has been synonymous with the Los Angeles art community for decades. With a career spanning 30 years, RISK has solidified his place in the history books as a world-renowned graffiti legend. He has come a long way since he pioneered the painting of freeway overpasses, signs and billboards, dubbed “heavens.” Although RISK loves aerosol art, he sees it as merely just one genre in his life’s work. From his days as a student at the USC School of Fine Arts to Gallery and museum showings around the world; RISK has transformed from a street artist to a rising star in the contemporary art world.